Real Simple

Who Reads Real Simple?
Real Simple’s core audience is comprised of smart, busy women who are looking for creative solutions to their everyday challenges, so they have more time to focus on what really matters. Real Simple serves a wide range of women with just as many loyal fans in their 20s as in their 50s. The Real Simple reader is well-educated, affluent and professional, but most of all, she is looking for ways to make life simpler. Real Simple has an impressive monthly audience of 8.6 million people, counting a loyal following of women who say they feel cooler and more in control when they receive the magazine each month.

What You Can Expect in Each Come forth:
Real Simple incorporates and speaks to all aspects of a female’s busy life, counting beauty, entertaining, etiquette, family, finance, food, health, home, pets, soul, style and technology. From time-to-time, Real Simple also addresses gifts, the holidays, journey and weddings. Each month, the magazine starts off with “Your Words,” where readers share their answers to a inquiry of the month; followed by “Simple Solutions,” the adjoin-of-book section with smart pieces of thoughts, insight and inspiration counting the well loved New Uses for Ancient Things and Products of the Month. “The Guide” offers strategies, systems and smarts for making life simpler with tales in every topic area the magazine covers. Real Simple also features “Moneywise,” a section dyed-in-the-wool to spending smarter; “Road Tests,” real-people tested product recommendations; and “Cooking,” a back-of-book section devoted to recipes, techniques and tips. “Real Simple To Go” closes the magazine each month, featuring tear-out perforated pieces of useful information for readers to take with them in their daily lives. The Real Simple “feature well” changes from month-to-month but always features gorgeous, smart tales on a broad range of topics intended to inspire the reader.

The fourth annual Real Simple Family special come forth will offer inspiring and innovative thoughts to make all aspects of family life surpass.

Magazine Layout:
Real Simple’s design objective is twofold: to convey information with clarity and establishment within a simple, accessible plot and to make a serene and uncluttered environment that imparts a sense of cool. One of the key components to that objective is ample use of white space, which gives the page design “breathing room” and distinguishes the brand from other women’s magazines.

Click on any persona below to see select pages from Real Simple:

Comparisons to Other Magazines:
Real Simple is unique and is the only magazine out here that focuses on the mission of making life simpler.

Advertisers:
Real Simple appeals to a broad range of advertisers. The three largest advertising categories are: food & beverage, beauty, and retail & department stores.

Awards:
Real Simple has won numerous industry awards and accolades, counting three National Magazine Award nominations in the category of “General Excellence.” Real Simple is the only magazine to have earned a spot on Adweek’s prestigious “Hot List” of top-ten titles for seven years in a row. The brand has also been named to Adweek’s “Brand Leaders” list for three consecutive years since the list’s inception, and has won Advertising Age’s “Magazine of the Year.”