Wired

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re attracted in huge, relevant thoughts, even if those thoughts challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is certainly not a notebook magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and sharp shiny gorgeous gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Come forth:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-running away Wi-Fi, anyone?) and new technologies (who won the DVD plot wars?) to cultural shifts (why are Korean schoolgirls export mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The tales are presented in smart, cheeky foreign language with Wired’s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first come forth. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business place the gear through a rigorous review and rate it from 1 to 10. Mix in Wired’s brand visuals and humor and you’ve got the most useful, entertaining coverage of products anywhere.
• Play: Now that well loved culture is Wired culture, this is the best place to turn for the skinny on what’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the huge picture so readers know why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and really engrossing, the Endgame puzzle challenges Wired readers to reckon deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don’t have answers: Why do we take a nap? What causes ice ages? Do forests really speed up global warming? Other recent topics: How Apple does so well by behaving so wickedly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling tales and fresh thoughts with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine’s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any persona below to see select pages from Wired:

Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:

Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry’s top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the The upper classes of Publication Designers.